• Affiliate

    May 12th, 2009

    A third-party provider of traffic generally paid on a performance-basis, e.g. per sale or per lead. Affiliates can play a valuable role in helping companies increase the amount of business they do; however, affiliate programs take work and are not without their issues. Affiliates often have a stereotype as being small and independent, an “army of pajama salespeople.” As the channel matures, that stereotype might still hold for some but now includes a much larger group of traffic providers including well known sites and offline brands (Upromise for example).

    Category: Glossary

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  • Recent Comments:

    • Mike: Very timely post Jay. I was just having a similar conversation about this idea. I think, in most cases, that...
    • Jay Weintraub: Thanks, Avi. Those are great points.
    • avifischer: Jay, great post. Your point about the importance of lead quality should not be taken lightly for any...
    • calmoneygal: I think what you will find is that everyone will offer the same rate and it will come down to a few $200...
    • transfs: Hi Jay,I ran a Facebook vs. LinkedIn advertising experiment and came up with the same results you have...