• Affiliate

    May 12th, 2009

    A third-party provider of traffic generally paid on a performance-basis, e.g. per sale or per lead. Affiliates can play a valuable role in helping companies increase the amount of business they do; however, affiliate programs take work and are not without their issues. Affiliates often have a stereotype as being small and independent, an “army of pajama salespeople.” As the channel matures, that stereotype might still hold for some but now includes a much larger group of traffic providers including well known sites and offline brands (Upromise for example).

    Category: Glossary

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