• Alternate Payment Platform / Managed Offer Platform

    May 12th, 2009

    A newer form of service which has seen heavy adoption in the social media space. An alternate payment platform works loosely in the world of virtual currency, acting as a middle layer between service offerings and users who want that service. The classic example takes place in Facebook, where users install applications that enhance the functionality of the site. Often these applications take the form of games, and in the games users can unlock more features by increasing the points they have. Many will choose to earn points not just through game play but through other actions. They can purchase points, or as the majority choose to do, they can earn them through the completion of offers. The top companies in the space include OfferPal Media and for non-social gaming, TrialPay. (For more, see this article.)

    Category: Glossary

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  • Recent Comments:

    • Mike: Very timely post Jay. I was just having a similar conversation about this idea. I think, in most cases, that...
    • Jay Weintraub: Thanks, Avi. Those are great points.
    • avifischer: Jay, great post. Your point about the importance of lead quality should not be taken lightly for any...
    • calmoneygal: I think what you will find is that everyone will offer the same rate and it will come down to a few $200...
    • transfs: Hi Jay,I ran a Facebook vs. LinkedIn advertising experiment and came up with the same results you have...