• Filters

    May 12th, 2009

    A term used to describe parameters that help refine a lead; using mortgage as an example, not every lead buyer wants or can service every lead. A buyer may want only leads in a certain region and those fitting other criteria such as Loan to Value. Those sets of criteria are filters. Each vertical has different filters, and the more established the vertical, the more fixed the filters. The term filter comes from the processing of sorting data, which means that the filters for lead generation must be based on the data collected. If a lead buyer doesn’t collect age, they cannot offer age as a filter (for example).

    Category: Glossary

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  • Recent Comments:

    • Mike: Very timely post Jay. I was just having a similar conversation about this idea. I think, in most cases, that...
    • Jay Weintraub: Thanks, Avi. Those are great points.
    • avifischer: Jay, great post. Your point about the importance of lead quality should not be taken lightly for any...
    • calmoneygal: I think what you will find is that everyone will offer the same rate and it will come down to a few $200...
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