• Hosted Landing Page

    May 12th, 2009

    A specific type of landing page and a term most commonly used an advertiser / site owner is working with third-party traffic sources, e.g. affiliates. Each company tends to have one to many landing pages, but given the complexities of traffic generation, certain publishers (third-party traffic partners) will want a more customized option. Instead of sending traffic to an advertiser’s page, they will want to send just the data to them. In these cases, the publishers generate the traffic and collect the lead on their site, a landing page they host. This is more advanced form of traffic partnership and one meant for the more seasoned lead buyer or aggregator.

    Category: Glossary

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  • Recent Comments:

    • Mike: Very timely post Jay. I was just having a similar conversation about this idea. I think, in most cases, that...
    • Jay Weintraub: Thanks, Avi. Those are great points.
    • avifischer: Jay, great post. Your point about the importance of lead quality should not be taken lightly for any...
    • calmoneygal: I think what you will find is that everyone will offer the same rate and it will come down to a few $200...
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