• Hot Transfer

    May 12th, 2009

    Generally used in a discussion of lead delivery; hot transfer typically refers to the process of connecting a potential lead with a lead buyer over the phone. The more traditional form of lead delivery is a data lead, where a lead buyer receives data from the lead seller and then follows-up with that lead according to their internal processes. With a hot transfer, the lead buyer no longer dials out to connect but waits for the phone to ring. This does not mean that the user is necessarily calling in but that some other person or company has reached them and asked them if they would like to speak to a service provider. Several companies focus just on voice leads, and each will have its own methods for pre-qualifying the lead that they transfer.

    Category: Glossary

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