• Landing Page

    May 12th, 2009

    A term used to refer to the page that a user sees after clicking on an ad. A landing page is relative. If the ad takes the person to the company’s homepage, then the homepage is the landing page. More often than not, specific pages are designed to be the landing page. This is done to increase the likelihood of conversion. Let’s use a travel example. If the ad talks about great European vacations, it makes sense to send the person to a page that talks about European vacations rather than sending them to the generic home page. Or, sub-optimally, if you send them to the homepage, make sure there is a clear call out for the European vacations. The same holds true with commerce. If the promotion talks about holiday savings, take the user to that content to increase the conversion rate.

    Category: Glossary

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  • Recent Comments:

    • Mike: Very timely post Jay. I was just having a similar conversation about this idea. I think, in most cases, that...
    • Jay Weintraub: Thanks, Avi. Those are great points.
    • avifischer: Jay, great post. Your point about the importance of lead quality should not be taken lightly for any...
    • calmoneygal: I think what you will find is that everyone will offer the same rate and it will come down to a few $200...
    • transfs: Hi Jay,I ran a Facebook vs. LinkedIn advertising experiment and came up with the same results you have...