• Lead Delivery

    May 12th, 2009

    Refers to mechanisms and processes used to receive the leads.  In the online lead generation business, generally a website collects the leads and then needs to send it to the buyer. The buyer’s level of sophistication will dictate how they wish to receive the lead. The major categories for transfer include real-time and batch. Real-time delivery means that once the lead is submitting the buyer receives it with no delay. Batch implies that the leads are collected and sent over in a bundle on some designated schedule. While real-time leads can include an email with the data, or in the very early days a fax, the majority of real-time leads are delivered via some method of posting, i.e., the data is sent in real time and entered into the buyers back-end.

    Category: Glossary

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