• Lead Management

    May 12th, 2009

    Describes systems that buyers use to maximize the leads they receive. In traditional sales organizations, software for managing prospects has long been employed and is a preferred way for employees and their managers to track progress. Lead Management is a similar concept involving specialized software to help lead buyers track their leads from purchase to close, with lead management systems integrating into other industry specific programs. Buyers who use some form of lead management system will close more business and find themselves spending more effectively, knowing which sources convert best.

    Category: Glossary

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