• Lead Management

    May 12th, 2009

    Describes systems that buyers use to maximize the leads they receive. In traditional sales organizations, software for managing prospects has long been employed and is a preferred way for employees and their managers to track progress. Lead Management is a similar concept involving specialized software to help lead buyers track their leads from purchase to close, with lead management systems integrating into other industry specific programs. Buyers who use some form of lead management system will close more business and find themselves spending more effectively, knowing which sources convert best.

    Category: Glossary

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  • Recent Comments:

    • Mike: Very timely post Jay. I was just having a similar conversation about this idea. I think, in most cases, that...
    • Jay Weintraub: Thanks, Avi. Those are great points.
    • avifischer: Jay, great post. Your point about the importance of lead quality should not be taken lightly for any...
    • calmoneygal: I think what you will find is that everyone will offer the same rate and it will come down to a few $200...
    • transfs: Hi Jay,I ran a Facebook vs. LinkedIn advertising experiment and came up with the same results you have...