• Link-Out

    May 12th, 2009

    Used to describe a method for sending traffic from a third-party page, most commonly for non-standard arrangements. When a company advertisers via search or banners, it is common for that traffic source to send the user to the advertiser’s page. In these arrangements, there is an ad copy and a click through URL. The term Link-Out generally describes arrangements with sites that might want to collect the data themselves (see Hosted Landing Page), but one where the advertiser either is not set up or chooses not to accept direct posting on information. In those scenarios, when the site must send the user to the advertiser’s page for the conversion to take place, the term Link-Out is commonly used to describe that relationship.

    Category: Glossary

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