• Facebook Flyers vs. LinkedIn Direct Ads

    July 14th, 2009
    Comments

    For those that have yet to advertise through Facebook’s self-service program, I would almost urge you to stop reading (almost) and give it a try.  I have long been bullish on their monetization prospects, and it is a rare opportunity to test drive a self-service platfom that has scale, yet in so many ways is still in its infancy. There is a possible misconception, that Facebook advertising either a) doesn’t work or b) only works for B2C companies like applications trying to get more users.  Given its unique targeting and almost ubiquitous  usage, I decided to spend some money in order to advertise LeadsCon.com. In addition, I began advertising the same on LinkedIn. Here is my experience. (more…)

    Marketing Strategies
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  • LeadsCon
  • DoublePositive
  • LeadPoint
  • Your Ad Here

  • Recent Comments:

    • Mike: Very timely post Jay. I was just having a similar conversation about this idea. I think, in most cases, that...
    • Jay Weintraub: Thanks, Avi. Those are great points.
    • avifischer: Jay, great post. Your point about the importance of lead quality should not be taken lightly for any...
    • calmoneygal: I think what you will find is that everyone will offer the same rate and it will come down to a few $200...
    • transfs: Hi Jay,I ran a Facebook vs. LinkedIn advertising experiment and came up with the same results you have...