http://www.leadconfidential.com/using-soft-incentives-to-generate-leads.html Lead Generation Industry Insight Sun, 04 Jul 2010 18:42:03 -0700 http://wordpress.org/?v=abc hourly 1 http://www.leadconfidential.com/using-soft-incentives-to-generate-leads.html/comment-page-1#comment-18 leadscon Wed, 03 Jun 2009 20:42:23 +0000 http://www.leadconfidential.com/?p=94#comment-18 It's a little different as there is not direct guarantee of payment. The user is only entered to win. The incentive in theory helps them fill out the form but doesn't take away as much intent as the typical free ipod offer where they come only for the freebie. The goal here is to make sure the user is still interested more in the enrollment potential than the scholarship potential. It's a little different as there is not direct guarantee of payment. The user is only entered to win. The incentive in theory helps them fill out the form but doesn't take away as much intent as the typical free ipod offer where they come only for the freebie. The goal here is to make sure the user is still interested more in the enrollment potential than the scholarship potential.

]]> http://www.leadconfidential.com/using-soft-incentives-to-generate-leads.html/comment-page-1#comment-17 torstarguy Wed, 03 Jun 2009 14:02:12 +0000 http://www.leadconfidential.com/?p=94#comment-17 But isn't this also incentive-based like the free ipod for completing offers except in this case, they get $1000 scholarship when they enroll in the college. Is there a diff between soft incentive and regular incentive? But isn't this also incentive-based like the free ipod for completing offers except in this case, they get $1000 scholarship when they enroll in the college. Is there a diff between soft incentive and regular incentive?

]]> http://www.leadconfidential.com/using-soft-incentives-to-generate-leads.html/comment-page-1#comment-16 leadscon Wed, 03 Jun 2009 12:44:02 +0000 http://www.leadconfidential.com/?p=94#comment-16 That is correct. The advertiser bears the burden, but in this case, the $1000 scholarship represents a small percentage of the profits they (presumably) earn. That is correct. The advertiser bears the burden, but in this case, the $1000 scholarship represents a small percentage of the profits they (presumably) earn.

]]> http://www.leadconfidential.com/using-soft-incentives-to-generate-leads.html/comment-page-1#comment-15 torstarguy Tue, 02 Jun 2009 21:46:22 +0000 http://www.leadconfidential.com/?p=94#comment-15 Who bears the cost of the actual scholarship, the advertiser? Who bears the cost of the actual scholarship, the advertiser?

]]> http://www.leadconfidential.com/using-soft-incentives-to-generate-leads.html/comment-page-1#comment-9 LEADCRITIC | Mortgage Leads News and Opinions Mon, 04 May 2009 18:13:31 +0000 http://www.leadconfidential.com/?p=94#comment-9 [...] at one time, but other not so well known strategies are still very popular. Jay Weintraub over at Lead Confidential gives a few examples of how the strategy is being used in the Education [...] [...] at one time, but other not so well known strategies are still very popular. Jay Weintraub over at Lead Confidential gives a few examples of how the strategy is being used in the Education [...]

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